The future of Business Data Analytics in the Digital Age

We are entering the digital era with an increasing demand for storing and exploiting data sources (Big Data). Becoming a data analyst or taking positions related to the field of data analysis is an important job for any organization or business.

Assoc.Prof.Dr. Nguyen Thi Hong Nga
Vice Dean of Faculty of Accounting - Auditing

Big Data is one of the four most important platforms of the 4.0 technology revolution along with the Internet of Things (IoT), Artificial Intelligence (AI) and Blockchain. Big Data is known as huge data, a large and diverse information resource, requiring cost-effective forms of information processing, to enhance decision-making and process optimization. In other words, Big Data is a huge data file that cannot be analyzed using conventional tools and software. The importance of big data does not lie in the amount of data we, it’s what we do with it.

Most businesses and organizations will use big data analytics to find answers to questions related to cost reduction, time reduction, new product development, optimizing services and making smart decisions. When big data analysis is fully supported, people can do a good job of identifying the root causes of failures, creating reasonable promotions based on customer habits for their business, calculating the risks encountered, detecting fraud before it has an impact.

As a branch of Data Analytics, Business Data Analytics is an interdisciplinary discipline between information technology and economics. It deals with collecting, exploiting, managing and processing data sets - Big Data from which to make judgments and predict future operating trends. Business data analytics may include exploratory data analytics, confirmatory data analytics, quantitative data analytics, and qualitative data analytics (with a focus on data such as videos, images, and videos, documents, etc). This is meaningful and crucial work for any organization or business, especially in the fields of banking, finance, investment, insurance, tourism, defense, aerospace, medicine, etc.

Some people wonder about the future of Data Analytics under the influence of science and technology. However, the reality has shown that automated data analysis systems are being put into use in many companies, but it has not been able to fully meet the needs of users. According to some studies, 80% of work cannot be automated; the remaining 20% ​​can be done by machine but the efficiency is not high. Furthermore, machine learning can only solve simple problems. More complex problems require human thinking to solve. Therefore, Data Analytics will not disappear even as technology evolves.

Data Analytics is considered the "real sexiest" job of the 21st century. The two reasons are salary and job opportunities.

Salary of Data Analysts

According to Glassdoor (a world-famous American recruitment website), the average salary of a data analyst is about 84,000 USD/year, meanwhile in Vietnam, this figure is also over 470 million VND/year (approx. 20,000 USD/year). According to statistics of TopDev (a reputable recruitment platform in the IT industry in Vietnam), this level of income is well above the average, which makes data analysis an attractive profession and voted the "sexiest" profession of the century.

Knowing about the average data analyst salaries in different countries ahead of time can be helpful, especially if you’re thinking about relocating, especially if you are thinking of becoming a global citizen. The average base salary of Data Analytics in several countries around the world published in February 2021 is as follows:



The United States

$65,000 (USD) ~ VND1,530,000,000

The United Kingdom

£27,000 ~ VND890,000,000


$56,000 (CAD) ~ VND1,000,000,000


$82,000 (AUD) ~ VND1,435,000,000


€45,338 (EUR) ~ VND1,275,000,000


DKK 881,794 ~ VND3,316,000,000


$55,000 (SGD) ~ VND950,000,000


MYR 44,127 ~ VND246,000,000


INR 9,50,000 ~ VND300,000,000

(Source: Nikita Duggal (2021), Data Analyst Salaries Around the World (Based on Industries, Countries and Experience)

However, this salary can vary depending on the experience and location of the data analyst. For example, Zippia - USA reports the average salary of a data analyst for someone that has 2 years of experience in maximum and a bachelor's degree is $54,000. After 2 to 4 years of work, you can expect an average salary of $70,000.

A senior analyst with about 6 years of experience asks for a salary of around $88,000, but a data analyst can surpass $100,000 (Zippia analyzed their data combined with salary information from the US Department of Labor, PayScale and

Which Industry Pays the Highest Data Analyst Salary?

(Source: Leah Davidson (2019), Which Industry Pays the Highest Data Analyst Salary?)

Job opportunities in Data Analytics industry

According to the World Economic Forum (WEF), the demand for data analytics personnel increased sharply in 2020, 6 times higher than 5 years ago. In the next 5 years, this rate will continue to grow significantly due to the increasing amount of human-generated data. As a result, the job opportunities and career development of those who pursue Data Analytics are also extremely open.

In 2020, the number of jobs in the Data Analytics industry will reach around 2.5 million, which is obvious to see how high the demand for human resources for this industry is. For the data analysis industry, only in Vietnam, it can be distributed in almost all different fields of the society such as banking and finance, securities, insurance, marketing, consumption, consulting, supply management, logistics, public service, etc.

Those who are at the forefront of this field will surely be hunted regularly by headhunters. According to a 2018 study by Peer Research - Data Analytics, one of the top priorities of the organizations that participated in the survey is the Data Analytics industry because it allows business owners to gain an insight into business operations. Any position or any field in a company needs Data Analytics skills.

Where to learn Business Data Analytics?

Data Analytics is a relatively new major in Vietnam, but it is a potential development trend in the future with attractive career prospects. Picking up on the trend and wishing to bring success to young people pursuing this career, Hanoi University of Industry is one of the leading universities in training business data analysis in Vietnam.

The main focus of the Business Data Analytics major is the knowledge and skills related to the management, collection of different types of data, how to use the cutting-edge tools to store, process, extract and visualize data. Each specialized subject will equip students with knowledge of statistics, probability, optimal algorithms, along with developing technologies and software to process Big Data. In addition to studying with highly qualified lecturers, students will gain access to the diverse practice of analyzing business data from external experts. After graduation, students can work in the following positions:

- Business data analyst, data analysis specialist, designing and structure managing specialist, data analytics programmer, business analysis consultant, staff data analysis managers, business manager, business strategist, market research analyst;

- Specialist in data analysis and economic policymakers at State management agencies in the field of statistics, analysis and forecasting under Ministries/ Departments/ Sectors or Research Institutes;

- Specialist in collecting and processing structured data from different data sources for organizations and businesses that have demand for researching and analyzing market data for production and business activities;

- Researchers and lecturers teaching on data science at higher education institutions or Research Institutes;

- Independently or participating in setting up a business, establishing a training institution for short-term courses related to data mining and analysis in economics and business.

A bachelor's degree in Business Data Analytics at HaUI will help you have many good job opportunities, promotion, development in the digital age and global integration.

For more information, you can visit the following pages:




Nikita Duggal (2021), Data Analyst Salaries Around the World (Based on Industries, Countries and Experience)

Leah Davidson (2019), Which Industry Pays the Highest Data Analyst Salary?

  • Monday, 16:27 02/08/2021