Marketing Journey: HaUI's crucible for cultivating top marketing professionals

On the evening of May 28, the Finale of the "Marketing Journey Season 2" competition, organized by the School of Economics, Hanoi University of Industry (HaUI), concluded with resounding success. The event was not merely a professional academic playground but also a clear testament to the quality of Marketing education at HaUI, affirming the university's capability to meet the demand for high-quality human resources in the context of a developing economy.

"Marketing Journey Season 2" truly exploded in scale and appeal, attracting 124 teams with over 360 contestants from 45 universities nationwide. The teams embarked on a challenging journey through in-depth competition rounds: from "Research" (market research and customer insight) and "Ideation" (idea proposals and communication messages) to "Execution" (IMC plan development and idea implementation on TikTok), culminating in the "Grand Final" with thrilling pitching and debate sessions.

Speaking at the event, Dr. Truong Thanh Hang , Vice Principal of the School of Economics, emphasized: "Marketing Journey is a high-quality platform that helps students develop strategic thinking, creativity, teamwork skills, and passion for the industry. It is also a valuable opportunity for them to gain practical experience."

The success of practical playgrounds like "Marketing Journey" and the outstanding capabilities of the contestants directly reflect the quality of Marketing education at Hanoi University of Industry. HaUI's undergraduate Marketing program is designed with an application-oriented approach, especially in the context of globalization and the rapid development of the technological revolution. The program provides students with a solid foundational knowledge of economics and business, alongside in-depth Marketing expertise. The core objective is to equip learners with comprehensive Marketing professional skills, ranging from the ability to design thinking, implement, and control effective Marketing programs. Notably, the university consistently focuses on fostering in students a spirit of cooperation, resilience, discipline, professional ethics, and continuous self-learning to adapt to market changes.

HaUI's efforts in training and organizing practical activities are more significant than ever, given the increasing demand for human resources in the Marketing industry. Market growth inevitably leads to a significant need for Marketing professionals capable of building brands, developing market access strategies, and boosting corporate competitiveness. HaUI's well-structured training programs and large-scale competitions like "Marketing Journey" are proactive, strategic steps, directly contributing to the supply of high-quality human resources, promptly meeting the urgent requirements of the country.

Hanoi University of Industry is strategically solidifying its pivotal role in developing future-ready Marketing talent. Through its comprehensive approach, which profoundly interweaves theoretical knowledge with hands-on experiential learning, the university ensures its graduates emerge as resourceful and adaptable professionals, fully prepared to excel in tackling complex industry demands and leading innovation throughout the digital economy era.